Are Google ads effective?

By implementing Google ads, you can achieve ROI and effective results. However, it all depends on your budget, resource and how carefully you monitor your ads to make sure you know what works and what doesn’t. Lot of businesses achieve great results but equally many just chuck money at it and hope for the best. The businesses that deliver successful results are the ones the really spend time on their ads strategy and to constantly monitor the performance and make adjustments as necessary to ensure that the Google Ads budget is money well spent.