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SEO for beginners: Getting started with SEO

12 Nov 2020

If you are not serious about SEO in your marketing efforts thus far, you’re missing out on potential customers.

Reports show that web users make 3.5 billion daily searches on google.

No mistakes there, we meant daily.

Yes, EVERY DAY!!!

Every day, there’s a massive chance a potential customer is looking for your service. And optimizing your website for search engines makes it easier for customers to find you.

So how do you get started with SEO Hong Kong

Here’s what you need to know;

This SEO guide is designed to provide you with the tools to improve your website rankings. At the end of this guide, you’ll not only attract new web visitors but also convert visitors to paying clients.

More than this, you’ll learn

  • why SEO is important for your business
  •  how to research keywords
  •  learn basic on-page and technical SEO
  •  how to make your website search engine friendly
  • How to hire an SEO company in Hong Kong

Let’s get into it.

What is SEO?

SEO stands for search engine optimization. It is a practice of constantly improving your website to attract quality organic traffic from search engines such as Google, bings, yahoo, etc.

When done well, SEO helps increase your website’s visibility on relevant searches to your prospective customers.

However, the bottom line of great SEO practice is to provide web users with a great user experience.

Why is SEO important for your business?

Web Stats show that Google receives over 2.3 trillion each year. This tells you – SEO remains the number one free, organic traffic driver.

Moreover, Web-users readily trust organic web search results compared to ad links. Reports confirm that web visitors are 3x more likely to take recommendations from an organic website before buying.

Furthermore, paying for traffic is the next alternative for gaining web traffic for your business. Needless to say, monthly ads spending will drill a hole in your pocket. And you’ll need to maintain your paid Ads spending to sustain your web traffic

This is why investing early in SEO for your business is a no-brainer.

In contrast to paid ads, SEO traffic is virtually free.

Besides, once in place, SEO will send organic web traffic to your website for years to come. Take about sustainability.

A Little Information About How Search Engines Work

By now, we know the importance of SEO, but how do search engines work?

Search engines provide the answers to search queries by going through millions of web pages to find the most relevant answers for different search queries. This is also known as crawling.

Search engines crawl websites by sending Search engine bots or spiders. Search engine bots are responsible for organizing the web’s content.

Search engines perform 3 basic functions;

  • Crawling
  • Indexing
  • Ranking

Crawling: Search engines send a network of crawlers to go through billions of web pages on the internet.

These crawlers start by selecting a few URLs and then stringing the links to find new pages. New pages when discovered are first indexed, then added to the collection of URLs in the search engine’s database.

Indexing: Search indexing means assembling all discovered web pages and URLs found on the web.

The information found on the indexed page includes the keywords used on the pages, the type of content published on the web pages, the recency, and the engagement data of the web page stored in the database.

Ranking:  The more web users request your website, the higher your rankings on search engines. Search engines rank websites based on the perceived importance to your web users. Your website will increase its rankings as you attract more visitors with your content.

Getting started with SEO

At the core, SEO is a process of winning more visibility from search engines by providing web users with the best user experience.

In the rest of this article, we’ll show you basic SEO techniques for improving your website’s rankings.

Let’s get into it.

1) Keyword research

Before setting out to create your web content, you need to know what information your target audience would like to know. It’s only with this knowledge you can go about providing the best answers to their search queries.

Without target keywords, you’ll only be creating content on topics no one is interested in.

Abd this is why keyword research matters.

Keyword research does several things for you;

1) It helps you find out what people are searching for,

2) The number of people searching for a specific keyword,

3) And what they intend to do about the information they are searching for.

Before carrying out keyword research, you need to answer the following questions;

1) Who are your ideal customers?

2) What information does your ideal customer want to know about your service?

Generally, keyword research helps you understand how best to serve your audience. So don’t take it lightly.

So how do you discover Keywords?

To answer this question. Let’s say your business is in the health niche. Running a search on your seed keyword “health” is the best place to start your keyword research

That way, you get the average monthly search volume and discover similar or longtail keywords

Moreover, placing your seed keyword on keyword tools gives you content topic ideas to include on your website.

You can also use Google’s autosuggestions to find suitable keywords.

For example, type in your seed keyword on Google search. And Google reveals a list of longer keywords other web users have typed in the search query.

Finally, the best keyword research tactic you can implement is by finding high search volume and low competition keywords.

These keywords are dime a dozen.

It means – while many web users are searching for information on certain keywords, few desirable contents fulfill their needs. This is where you come in.

2) On-page SEO

On-page SEO involves optimizing individual pages on your website to earn more search traffic. This includes content and programming markups such as HTML, CSS, and JavaScript.

When it comes to on-page SEO, content is king. So, we’ll keep it simple

Do this:

Go through competing websites. Find a missing piece of information to add to your content. In essence, we are saying – figure out how to stand out from the crowd. This will drive visitors to your website.

However, you must remain consistent with delivering quality content. It best way to convert visitors into paying customers.

Here are common on-page SEO practices: meta description, title tags, headlines, outbound, and inbound linking, Schema, Etc.

On-page SEO helps you optimizing individual pages to gain more relevant search traffic. It puts you in control of your ranking destiny.

3) Technical SEO

Technical SEO is important for your website. But you need some technical skills to make it work. If you don’t have the time to learn this, it might a good idea to hire an SEO agency in Hong Kong to help you out.

Nevertheless, it is great to understand technical SEO basics. It may come in handy when discussing SEO issues with developers or SEO service experts.

Technical SEO helps search engine bots understand your web content by determining your website’s authority on the web. This includes links and other external signals.

Here are the important factors to keep in mind;

1)Connect your website to the Google search console to monitor and measure your website’s performance.

2)Improve your website’s loading speed.

3)Optimize your website for mobile.

4)Include a sitemap for easy web crawling.

5)Setup Google Tag Manager to manage your tags.

4)User experience (UX & web design)

Website design, UX, and SEO go together. A visitor decides on whether to read your web content by how he feels about your website. If your website looks too congested, or amateurish, most likely, a visitor will bounce. This sends the wrong signal to the search engine algorithm.

It’s important to give your web visitors a great experience on your website. This is why UX matters in SEO.

So, what does UX mean?

UX stands for user experience.

In the context of a website, features such as website structure and navigation, page speed, user interface, website responsivity, content structure, meta descriptions, smooth workflow, etc account for the user experience of your web visitors.

When updating your websites UX, try to see things from the eyes of your users. Remember, great user experience is hardly seen, only felt. And contributes greatly to your SEO efforts.

5) Measuring/ Analytics

Unlike traditional marketing, Search engine marketing enables you to monitor, track, and measure key performance insights. You’ll get valuable data on how to improve your website.

However, you should set SMART goals for achieving your SEO goals.

Here are a few metrics to pay attention to with your SEO effort;

Conversion rate, pages per visit, time spent on your web page, bounce rate, click-through rate, search traffic, traffic source, domain authority and page authority, etc.

SEO is a long-term investment. This means you need to invest time, experiment with different strategies, iterate your plans for your investment to pay off.

Measuring your SEO performance lets you find new ways to improve your website’s performance.

There is no shortage of tools for tracking and analyzing your SEO performance. Nevertheless, here are the most popular and reliable tools you should know: Moz, Ahrefs, Google keyword planner, Mangools, SEMrush.

Hiring SEO Companies.

SEO is an easy and straight-forward practice of optimizing your website. However, it takes time. And will require a ton of consistency to achieving the results you desire.

In this case, it is advisable to hire seo services. After all, if you have a serious brake problem with your vehicle, you call in the mechanic. And then take the bus to work on the day.

The main point is – hiring a competent seo company can work in many ways for your business

1) The company brings in much-needed expertise to improve your website’s search engine ranking.

2) Not having to worry about your SEO strategies frees up your time and mental energy to work on other aspects of your business.

3) You save yourself some valuable time and resources in letting professionals do the work for you.

Many business owners do NOT do their due diligence when looking for seo agency in Hong Kong. They end up making a mess of the whole process. Don’t be like these business owners.

So how do you hire an SEO agency in Hong Kong?

Here are a few tips for hiring an SEO company in Hong Kong;

1) Check out their website

2) Look for great reviews

3) See if the agency provides case studies

4) Start with SEO, but have a bigger picture of conversion in mind

5) Discuss your SEO strategy with the agency

Conclusion

SEO is a long-term investment. But if done well, yields massive business results. Implementing a robust SEO strategy will help you reach more customers which will eventually translate to sales. But you’ll need to invest time, effort, and funds to make it work.

SEOQuotes is a leading search marketing agency in Hong Kong. We have helped local HK businesses grow their online presence over the past decade.
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