What is paid social media marketing?

13 Jul 2020

Paid social media marketing is a way of displaying marketing advertisements and messages to on social media channels such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok and more. Paid social media campaigns allow you to target a specific certain audience (e.g. based on age, location, demographic, common interests) on those platforms so you can display ads and content to your buyer personas.